Meet Jake and Rocket

Jake is the face of Life is good®. Jake celebrates life, enjoys outdoor activities, plays, travels, thinks, creates, and inspires. He loves adventure and exploration as well as relaxation. He loves the ocean, mountains, music, art, road trips, friends, celebrations, picnics, action, humor, and a job well done. Jake is an original, an optimist, a leader, a free spirit — and his positive disposition is contagious.

Rocket is Jake's loyal and playful dog. Jake loves to hike, camp, play ball, fish, and take a ride in the car. Why, he's even been known to roast a marshmallow or two. Together, they enjoy life and encourage others to ...